In 1935, the JANOME brand was established as an official trade mark. The word Janome means "eye of the snake" in Japanese. At that time, the round bobbin system was the most advanced technology replacing the traditional long shuttle type. As the new round bobbin looks like a snake's eye, JANOME was chosen as our company name. This is the symbol of our company and it is synonymous with providing advanced sewing machines to customers around the world.